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Aston Martin Increase Revenue


Last year, the British based brand announced that they had made a loss for the year of 2012 and the majority of 2013. The firm highlighted a number of failed marketing attempts for certain models in the range and the fact that they have failed to break into emerging markets such as China and the US.


Aston Martin's revenue has increased by 13%, with pre tax profits up to £84.8,000,000. Aston Martin recently announced it's financial results for last year, revealing that revenue for the brand has increased by 13% last year up to £519,000,000. This was supported by the growth in global sales and also the expanding dealer network, with entrances into new markets like Thailand and Mexico contributing also.


This record year for the brand was marked also by it celebrating it's 100th anniversary. Sales globally rose by 11% each year to 4,200 with EBITDA also being up by 22% to £84.8,000,000. A full year of Aston Martin Vanquish Coupe sales also supported the growth, with the Aston Martin vanquish Volante and the Aston Martin V12 Vantage S also proving to be popular.


The company also announced a tie up recently with Mercedes AMG, which will see both brands developing bespoke V8 engines for the Aston Martin next generations. As well as the new tie with Mercedes, Aston Martin have confirmed that they will be developing a new SUV model ready for the market next year.


The Chief Financial Officer of Aston Martin, Hanno Kirner said in a recent statement that the strong ownership structure of the brand along with the performance strategically with Daimler AG, finalised in December of last year and provides the brand with a solid foundation for the investment programme that will be underpinning the future growth of the company.


Elsewhere at Aston Martin, the company has not as of yet appointed a new CEO after Dr Ulrich Bez stepped down from his role later on in 2013.