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Shortfall Cookie Policy aims to provide the very best experience for our customers and site users. This means a simple, easy-to-use system, providing you with access to all the information you need 24 hours a day. In order to do this, we constantly monitor our website, how it is used, and modify as we feel necessary, in order to improve your experience and security. This is achieved in a number of ways, including the use of cookies in the functionality of the website. 

In this section, you will find information on what cookies may be set when you visit the website and how to reject or delete those cookies.

When we provide services, we want to make them easy, useful, and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, a computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:

  • identifying user behavior, to enhance the experience you have on the site, identify any potential issues and identify any potential malicious behaviour for security.
  • measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast.

You can manage these small files yourself and learn more about them through managing cookies.

1. How to control and delete cookies will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by the website, or indeed any other website, you can do this through your browser settings. The ‘Help’ function within your browser should tell you how.

You may wish to visit or the ICO where you will find comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your machine as well as more general information about cookies.

Please be aware that restricting cookies may impact on the functionality of the website.

If you wish to view your cookie code, just click on a cookie to open it. You'll see a short string of text and numbers. The numbers are your identification card, which can only be seen by the server that gave you the cookie.

For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

To totally opt-out of our suppliers collecting any data regarding your interaction on, please refer to section 3.

2. Third Party Cookies uses a number of suppliers who also set cookies on its websites on its behalf. For example:

2.1 Cookies set for embedded social web content

To support our information provision and engagement, we sometimes embed photos and video content from websites such as YouTube. As a result, when you visit a page with content embedded from, for example, YouTube, you may be presented with cookies from these websites. does not control the deployment of these cookies. You should check the third-party websites for more information about these.

Cookies of this nature on include:

 SERVICE  COOKIE NAME  datr  lsd  lu  gz  guest_id  guest_id  _twitter_sess  original_referer  VISITOR_INFO1_LIVE  PREF  GEO  PREF may also carry embedded 'share' buttons to enable users of the site to easily share articles with their peers through a number of popular social networks. These sites may set a cookie when you are also logged in to or otherwise using their service. does not control the deployment of these cookies and you should check the relevant third party website for more information about these.

2.2 Cookies set for web analytics uses third-party services to gather data regarding the usage of on our behalf using cookies, log file data and code which is embedded on our website. uses this type of information to help improve the services it provides to our visitors.

These include:

 google analytics  _utmb  30 minutes
 google analytics  _utma  2 years
 google analytics  _utmz  6 months
 google analytics  _utmc  Not set

Google Analytics uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate visitors’ use of

Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

For more information on the cookie set by Google Analytics, including information on how to opt-out please go to:

3. How to opt-out of cookies set and what happens if you block them

You can disable cookies in the settings section of your web browser. However, if you choose to block the cookies you may not have all functionality available on our sites. If you do not change your cookie preferences on your browser, and you continue to use our websites then we assume you are happy for any cookies to be set.

This information is correct as of August 2021.