Shortfall.co.uk is part of the Aequitas Automotive Limited family. Aequitas was formed by two senior managers within the finance and automotive industry in 2010. They aimed to offer policies they knew there was a need for but also to be open, honest and fair in everything they did. 

Our company ethos is "Fairness, honesty, and transparency to everyone always".

Shortfall.co.uk was first introduced in 2013 as the one-stop-shop for all your automotive gap insurance products. Shortfall.co.uk was the third brand formed by Aequitas Automotive Limited, part of the Aequitas Automotive Limited family. It was designed to give customers of sister brands Gap Insurance 123 and Easy Gap even more choice. 

We think this additional choice puts us in a unique position in that we can offer a selection of policies and a choice of underwriters.

Since being introduced to the market, Shortfall.co.uk has gone from strength to strength and further increased our reputation at Aequitas. Shortly after launching, Shortfall.co.uk was featured within the Which? Consumer Magazine report into Gap Insurance. Since then, it has been highlighted several times as being one of the best-priced providers for Return to Invoice Gap Insurance in 3 out of 3 price comparisons.

Aequitas Automotive Limited and ultimately Shortfall.co.uk aim to provide customers with market-leading policies and features at some of the most competitive prices in the UK. We do this while continually striving to maintain our 5-star customer service levels. 

One of our most significant assets is constantly listening to you, our policyholders, and website visitors. Since Aequitas was formed in 2010, we have listened to and used your feedback and opinions. We have tried where possible to make our policies more inclusive, easier to understand, simpler to claim and quick to cancel.

We are not perfect as we do not believe perfection exists, but that won't stop us from trying. We aim to raise the bar of policy performance and exceed customer service expectations.