It has been revealed this week that the Audi brand increased both the production numbers and sales numbers for the year with 2013, however, the firm also recorded a decrease in the profit margin on certain models.
The firm recorded an impressive increase of production to the sound of 8.3 per cent compared to the year of 2012. The Audi brand did report that the after tax profits had fallen by 2.2 percent.
The firm were somewhat surprised by the big leap in sales experienced by the Audi A3 model and highlighted the model as being the success story of the year. The A3 model recorded figures of 125,174 during the sales year of 2012 and managed to increase it to 163,822 units in 2013.
Sales of the Q3 model had also increased to 152,756 from just 106,919 in 2012. The Audi Q5 and Q7 models also followed suit of the Q3 model and increased sales by a massive 20 per cent. The sales of Audi in the emerging car market of China was the biggest step taken by the Audi brand as it recorded impressive figures of 442,000 units.
The Audi brand are of course part of the Volkswagen Group and have been helping the group go on to record over 10 million sales in 2014 alone. The Audi brand are set to update and extend a number of model ranges, with a new TT, S1 and R8 models are set to be released into the car market later this year.
In just the first two months the Volkswagen Group have experienced an increase of sales by 4.3% with the Audi brand overtaking the BMW brand in the premium car market so far. The Audi brand have recorded sales of 242,400 in just two months alone which has helped the brand jump ahead of the BMW.
Audi plan to increase both the dealership network as well as the network of production plants. The firm experienced a considerable amount of success in the consistently expanding markets of China and the US.