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Mercedes to purchase Aston Martin?

 

Mercedes are allegedly considering a buyout deal of Aston Martin, which would increase the company's 5% stake it currently has in the British brand.

 

Following a deal to supply Aston Martin with AMG engines for it's next generation of vehicles, a further investment or buyout in Aston Martin could be extremely beneficial to both of the brands. With the technical expertise of Mercedes and the companies existing model range, it opens up a lot of potential new models to the Aston Martin brand.

 

It is not a secret that the company has been toying with the idea of a premium SUV model, showing it's Lagonda concept at the Geneva Motor Show in 2009.

 

Dr Ulrich Bez, who is the CEO of Aston said last year that with the company boss highlighting that the company is the only ones who are not making an SUV. He explained that the company doesn't have the financial means to be able to do this.

 

However, you may have seen recently, rivals at Jaguar revealed a baby SUV model at the Frankfurt Motor Show and received rave reviews. The model also achieved a number of headlines in both the press in the UK and across the world. Therefore, it is highlighted the possible route to go down for the Aston brand as it looks to match if not beat the sales achieved by Jaguar.

 

Investment from Mercedes could mean a higher end off roader vehicle, such as a production version of the Lagonda concept could come to use, which is underpinned by the ML 4X4 platform from Mercedes and using powertrains of the AMG.

 

A potential tie up in future between both companies could go further however than just one model. A Mercedes S63 AMG Aston Martin derivative would open up the firm to another set of customers altogether.

 

Dieter Zetsche, chief executive officer of Mercedes did not squash the rumours, outlining that Aston Martin is a fantastic brand and the company is willing to support it's further development.