Land Rover is a British automobile manufacturer, which was founded in 1948. It is currently owned by Tata Motors, India's largest automobile manufacturer. The history of Land Rover dates back to its founder Maurice Wilks in 1948. Wilks was a proud owner of an old, beaten up American Jeep, which he would drive around his home in Wales. When the Jeep eventually went bust, he was unable to replace it which allowed him to identify a gap in the British market for such a vehicle. Wilks would go on to set up the Land Rover company, which would become to this day, the second oldest four wheel drive manufacturer after the American World War Two Jeep.

Unlike the American Jeep that used steel, Wilks would take advantage of  the significant post war stock of Aluminium which would make Land Rover's resistant to corrosion. Land Rover entered the industry with great success until it began to experience financial difficulties in the 1960's. The company was first taken over by the British Leyland Motor Corporation in 1967, British Aerospace in 1988, BMW in 1994, Ford in 2000 and then Tata Motors in 2008. In 1970, the popular Range Rover series was introduced.

Land Rover's headquarters are in Warwickshire and they have two production facilities in Liverpool and Birmingham. Current owners, Tata Motors have announced it intends to start production in China and also Saudi Arabia, which are two emerging markets for the company. The company also provides vehicles for both the UK and US militaries who have notably used them in previous conflicts such as Iraq and Afghanistan.

Over the past 20 years, the company has diversified into new markets such as bicycles and pushchairs. In 2005, the company set up Land Rover coffee and underwent a coffee programme in Costa Rica. The programme involved Costa Rican farmers exchanging their traditional ox carts for Land Rovers.