A History of Smart
Smart is an automobile marquee of Daimler AG, which was founded in 1994. The history of Smart dates back to the late 1980’s when Nicolas Hayek, the CEO of the Swatch Watch Company set out to design and manufacture a small, stylish, affordable city car.
This proposal became known as ‘Swatchmobile’. However considering Mr Hayek was new to the automobile industry, he did not feel confident enough to take on the challenge alone, and so he searched for the backing of a well-established automobile company.
Mr Hayek approached Volkswagen, Fiat and BMW, who all would decline his proposal. Eventually Mr Hayek got in contact with Daimler-Benz AG who would accept his proposal. The name of the project was changed to Smart and the company opened its manufacturing facility in France, which was known as Smartville. The company introduced its first model, the Smart City Coupe in 1998. The model was a great success and firmly established the Smart name.
By the end of the 1990's, the company began to expand its operations throughout the world in countries such as Japan, China, Hong Kong, Indonesia, America, Canada, Mexico, Argentina, Australia and the UK. During this time, Daimler-Benz AG would buy out Mr Hayek’s remaining stake. The company is said to be investing greatly in its electric car line. In 2007 it introduced a micro hybrid drive version of the successful model, the Fortwo.