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The Future of Ford


The biggest carmaker in Britain, Ford has fought back against the increase in competition from budget brands below and executive makes above, with a self asserting expansion, which will see the company launching three brand new models by the end of next year.


Ford is going to introduced United States popular models in Britain to stretch the company line-up over the £30,000 threshold. At the Geneva Motor Show last week, the brand showed the Ford Mustang Sports Car, as well as the Ford Edge crossover model.


Prices have not been released as of yet, though both models will be costing over £30,000. The Ford Mustang will not need much introducing in Ford enthusiast circles, as the vehicle is celebrating it's 50th anniversary this year and the new model for this year doesn't roam far from the original recipe that made the vehicle a recurrent favourite in the U.S.


The Ford Mustang will be offered in the United Kingdom from later on this year and will have a choice of four cylinder, turbocharged Ecoboost engines and a V8 for those that want the proper Yankee experience, as the V6 that is offered in different markets will not be available. The Ford Mustang has been engineered as a World car for the very first time, with the handling said to be improved vastly.


The Ford Edge crossover meanwhile will bring the company into the marketplace for the BMW X3 and X5 and the Audi Q5 for the very first time. It will become the third Sports Utility Vehicle in the Blue Oval range after the Ecosport and Kuga family. Both two and four wheel drive Ford Edge's will be available most powered by diesel engines.


The Ford Edge that was shown at the Geneva Motor Show is the same concept vehicle that was revealed at the LA Motor Show this year. The production five seater version of the model is not likely to change when it comes in later on this year ahead of the United Kingdom sales for the second part of next year.


The third piece to the move upmarket for the company is the launching of the Vignale model, a top end trimline for Summer next year. The Ford Mondeo Vignale Concept was featured on the brand's stand at this years Geneva Motor Show and officials from the company are extremely happy with the quality and services on board that will come with ownership of this model. For example, owners of the model will be offered services of pick up and drop off from their dealerships, along with winter tyre storage and membership benefits.