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The BMW Group have designed two new concepts to feature at the upcoming Villa d'Este. Every spring, the finest automobiles grace the shores of Lake Como for the 2014 Concorso d'Eleganza Villa d'Este. The Villa d'Este is a chance for many manufacturers and design studios to show off their concept cars, and BMW have decided to do just that.
BMW and the Villa d'Este
The BMW Group has been a patron of the event for the past ten years, always producing something new for the event. Last year, the company teamed up with Pirinfarina for the Gran Lusso Coupe and revealed it alongside the Concept 90 motorcycle. The year before, the company produced the BMW Zagato Coupe, which was preceded by the 328 Hommage and the M1 Hommage before it.
What does BMW have this year?
This year, the German manufacturers are set to bring two concepts to the estate at Cernobbio, one car and one motorbike. The theme for this year's event is Roaring Twenties, a glamorous era that kicked off only a few years after BMW was founded. Back then, the company was not known for producing the same level of automobiles that Mercedes-Benz, Bugatti and Duesenberg were, but it's Rolls Royce brand was. It is likely then that the company will feature a Rolls with some retro art decal, joined by an equally retro two wheeler BMW Motorrad that started production in 1923 with the original R23.
What will happen at the Villa d'Este?
2014 will mark the fourth year of the Concorso di Motociclette beauty contest on two wheels. Among the models dating back to the era that forms the backdrop for The Great Gatsby are two four-cylinder models from US brands ACE and Henderson. Also on the list of entrants is a BMW R 32 bearing the serial number 26, the oldest known example of its type, with which the spectacular history of BMW Motorrad began 91 years ago. A total of 35 classic motorcycles have registered for this year's competition and the Concorso.
A number of additional special exhibitions will give visitors the opportunity to deepen their knowledge in areas such as the history of individualisation in motorcycle design. The "Customized Bikes" exhibition, for example, displays spectacular one-off creations based on boxer-engined BMW motorcycles.
The MINI brand, meanwhile, turns it's attentions to another anniversary: 50 years ago, the classic Mini won the legendary Monte Carlo Rally for the first time. And exactly 55 years have now passed since the presentation of the BMW 700, which went on to become the brand's highest-selling model to date, paving the way for the company's successful development over the years that followed. And at the gala evening at Villa Visconti, a BMW 700 from the BMW Group Classic collection will be auctioned – in cooperation with RM Auctions – with proceeds donated to a good cause.
The 85th edition of the Concorso d'Eleganza Villa d'Este will take place from the 23rd to the 25th of May 2014. This year will not only mark the 110th anniversary of BMW's Rolls Royce brand but also '100 Years of Maserati.'