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Rolls-Royce use Harrods to introduce the new Wraith model.

Tuesday 30th April 2013 11:35:17

Rolls-Royce are using Harrods to display the new Wraith model


This month, Rolls-Royce will be using the famous Harrods store in London as their new show room to display their new Wraith model. Rolls-Royce describe the new-four seater, two-door sport back coupe model as ‘the most powerful and dynamic Rolls-Royce in history’ and has a market value of £235,000. ‘The ultimate gentleman’s grand tourer’ as described by Rolls-Royce is powered by a 6.7 litre V12 petrol engine with 624 brake horse power, equivalent to six Ford Fiestas. It can reach 60 mph in 4.4 seconds and has a top speed of 155 mph.


The hi-tech model is equipped with a range of exciting new features. For example, some 1,340 tiny fibre-optic lamps are hand-woven into the roof lining to give ‘the impression of a glittering, starry night sky’. It also has a head-up display, adaptive headlights and key less opening boot. The new model also has 'satellite aided transmission’ which uses the car’s sat-nav GPS mapping to ‘read’ the road ahead and pre-select the correct gear in advance, even when confronted with roundabouts and motorway junctions. The Wraith model, named after an ethereal spirit was first introduced at the Geneva Motor show this March.


A spokesperson for Rolls-Royce has said “Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago. Renowned globally as purveyors of the world’s finest goods, both Harrods and Rolls-Royce have exceeded client expectations for over a century. Completing this spectacular interior is a starlight headliner, casting a glow from hundreds of individual ‘stars’ in the roof lining at the press of a button”.


Rolls-Royce is hosting a VIP party at Harrods to attract potential buyers


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