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A New Jeep Baby Model?
Jeep are known for building the larger SUV in recent years, however, with the success of the Crossover market Jeep have decided to build a smaller baby SUV model. Jeep have promised that unlike the Nissan Juke model it will have a number of off road capabilities.
The new Jeep model is due to arrive in the Summer of 2014 and will be built alongside the new Fiat 500L model. Fiat currently own the largest share in the Jeep and Chrysler Group and plan on using the other manufacturers as a way of returning back to profitable ways.
The Aequitas news team have kept daily followers and readers updated on the situation of the European car market and how it has effected some manufacturers such as Fiat and Peugeot and Citroen. Fiat along with Peugeot and Citroen have had some well documented struggles and it seems that the Italian manufacturer has moved on to bigger and better things.
The new baby Jeep model will go up against the likes of the Nissan Juke and the Ford Eco Sport as the model looks to take away some of the market share currently held by the Nissan Juke and Qashqai models respectively.
The Nissan Juke and the Nissan Qashqai have dominated the Crossover market in the past 18 months and the likes of the Vauxhall Mokka and the Ford Eco Sport have tried to knock the pair off the top. However, they all seem to lack four wheel drive ability
Fiat have looked to the likes of both the Jeep and the Alfa Romeo brand as a way of increasing market share in developing markets such as the US and China. The likes of the Range Rover have targeted the US and seen sales continue to rise rather than the likes of Fiat and Peugeot targeting markets in the middle of an economic downturn such as the European. Jeep along with Alfa Romeo will now continue to target the US as a way of returning the Fiat brand back to the heights it was once at.